At the Ethan M. Lindberg Foundation, we believe that sports are more than just games. They are classrooms for life, places where resilience is built, leadership is tested, and strength is forged from the inside out. They are a place to learn to be Heart Strong.

Play Heart Strong is more than a motivational slogan. It is a set of guiding principles designed to help young athletes grow not only in skill, but in character. We partner with businesses and teams to bring this program to players and leagues. 

Heart Strong isn’t just a phrase, it’s a way of being. It’s the belief that no matter what life throws at us, we have the power to rise, grow, and use our experiences to shape something meaningful.

Heart Strong was born from Jessica Lindberg's story and the Ethan Lindberg Foundation’s work with families facing the hardest challenges imaginable. But it doesn’t stop there.

For ten years, The Ethan Lindberg Foundation has stood beside families raising children with complex medical needs. What began as a mission to fill in the gaps for families in crisis has grown into a full-fledged movement rooted in lived experience, resilience, and a fierce belief in human potential.

As we celebrate a decade of impact, we’re not slowing down. We’re growing forward with new initiatives designed to meet families where they are now and help them build strength from the inside out.